SEO is not easy, contrary to what many companies think. It does work but requires the right resources at your arsenal to drive results from zero to hundreds of thousands of visitors for a website. Most of the SEO people suggest generating quality content and this will increase the site rankings on its own. No doubt, Google loves fresh content but it still needs promotion.
Organic traffic cannot be predicted easily. You post one content and sometimes it gains traction, sometimes it doesn’t. When it does, it has a knocking-effect on a few of your pages to have a hockey-stick effect. But still your pages can slip down to Google’s 2nd page landing you where it all started.
This is why creating quality content isn’t enough if you are not linking to it. This is the biggest reason behind the failure of SEO campaigns. You do need quality content but it has to be aligned to the keywords. In short, if it is not promoted well, it will end up gathering dust in the search results of Google.
Facebook, Slideshare and Pinterest etc are not enough for sharing your content. Also, you need to understand that not all of the content would rank. It is also normal that a large proportion of an overall site traffic comes from the content.
According to a study done on the HubSpot blog just 0.5% of leads came of the blog posts of the entire 46% of the organic traffic. This however, you do not have to worry if this is the case with your site. What you need to do is reoptimize the underperforming content and share it as much as you can.
There are many ways to create backlinks from blog posts, videos, infographics, white papers, case studies to podcasts etc. Backlinks still matter a lot. If you are wondering if an authority site doesn’t require backlinks then you are mistaken.
Backlinks are a crucial factor to the ranking of competitive search terms. They matter for established sites as much as to the brand-new ones. A study conducted on the hubspot blog found out a direct relation with a blog post and its organic backlinks. This shows that even for an authority site such as HubSpot.com, a backlinking strategy is required for ranking quality content.
If you want the campaign to be successful, you need to focus your time on the promotion of content before gathering data for it. You can also hire professional SEO companies such as Medialinkers SEO agency to outsource your work.
