Social Media Marketing has taken the world by storm to become one of the most significant components of marketing today. Platforms such as Instagram, SnapChat, Facebook, and Twitter have proven to drive relevant traffic to businesses. However, if you are unable to drive any major benefits from your social media campaign, chances are you are doing it wrong. However, you don’t need to worry; it may need a little tweaking to make everything work out well for your business. Here are 10 tips to implement in your social media strategy to drive potential traffic to a website or blog.
TrackMaven, Digital marketing firm suggests tweeting during the evening timings specifically between 10-11 PM Eastern Standard Time, after analyzing around 2 million tweets. This increases the chances of engagement and retweets.
You can arrange simple contests to keep users busy. As an example, you can ask people to send their images with products of your company. Announce prizes and giveaways for fans sending in the most creative images. Not only you’ll be able to increase your user engagement this way, but will also be able to promote your products/services in the most cost-effective way.
It doesn’t matter if the project you are working on is boring. You need to find creative ways for making it attractive for the users. For example, you can post pictures of your team or products on Instagram account to connect with your users. Do it few times a day and insert unique hashtags for the services/products of your company.
Engage with your followers by “Liking” their posts. You can also post interesting quotes relevant to your services or anything that is indirectly relevant to your brand. The idea is to project an interesting and friendly image of your company.
Download the mobile apps to easily manage your favorite social media platforms. Many social media platforms have started offering interesting features to mobile users, which are unavailable on the desktop version of their sites. One popular example includes Snapchat.
Since all the social networks have a different functionality, you need to optimize your content properly before sharing across every channel. Use different features such as image optimization, share buttons and open graph tagging for a better outreach.
Offer something for free such as a free webinar or eBook etc to encourage people into subscribing your service. Use Facebook ads to target your audience properly.
Offer rewards and giveaways through Snapchat, a popular photo-sharing platform for mobile users. Use creative headlines to post pictures and make sure the images are directed towards the young audience of Snapchat.
Customers use Twitter expecting to learn about a product, make a complaint and interact directly with a company. Convince and Convert report that 42% twitter users are interested in learning about a product, 41% want to know the opinion of others and 19% simply require a customer service.
This gives you an excellent chance to promote your company’s image positively while entertaining new business leads and keeping old customers at the same time. Continuously check your twitter account to keep up with your customer chats.
Use your Facebook shares and Likes to analyze your audience in a detail. National Academy of Sciences, conducted a research analyzing 86,000 volunteers to study a few characteristics of their users. The study concluded the following results:
This suggests you analyze your facebook audience for gearing your marketing strategy towards a specific audience.
Video testimonials go a long way in building customer trust. Encourage customers to post video testimonials offering gift cards, discounts or some cash in return. Customers always read and view testimonials before buying a service/product, so having someone as excited as them recommending it through a video would work superbly. You can post the videos on social networks such as Instagram, Twitter, and Facebook.
According to Hubspot experts, lengthy blog posts (around 1500 more words) receive 68.1% more tweets and 22.6% more Facebook likes. Take your time and compile a long and well-written blog post to drive better customer engagement.
Use social media tools to manage the social media posts effectively for your business. HootSuite and Buffer are some of the great social media tools to help you manage your entire accounts through one dashboard.
Implementing the aforementioned tips will help in improving your business outreach via social media over time.
To promote your site on social media consult SMO expert team of Medailinkers
