Creating good quality content consistently for a startup business is a great marketing strategy. However, if you are not optimizing it, then you are missing on all the quality traffic that you can get through it. Optimizing your content is not difficult contrary to how content marketers think. Here are simple yet effective content optimization hacks for your content’s SEO.
This is the most important part of optimizing your content as it plays a crucial role in the success of your business strategy. However, unlike the optimization of your website with keywords, you don’t have to spend hours researching the important keywords. Just focus on the main queries that are relevant to your topic and embed them naturally in your content. The percentage and density doesn’t matter, you can even choose just one phrase in the entire content.
You can search for the relevant keyword phrases too. When searching for relevant keyword phrases, you have to find different keyword phrases to use as a main term. You can take help from Keyword planner and use keywords with less competition. Use long tail keywords instead of high competition keywords for optimizing your content.
When uploading your piece of content to a social media site such as Slideshare, iTunes, Facebook and others, make sure to properly name it. If you are using just the random file names, it will hurt your post reach. The file name is also considered by Google in the search results, so random names such as infographic.png etc would not come up in the results. You can change it to the title of your infographic for instance, responsive-web-design-methods.png
In addition to Google, it will also help users to remember the file they have downloaded. The users can refer it to someone to further spread the word about it. Don’t forget o add your brand name as part your file name. This will help users to memorizing about your company name.
Most of the sites you submit your content to require a title, keyword and description about the content. When filling these details, optimize the title and description fields with the primary keyword. For the keyword field, make sure to place your important keyword first followed by the relevant or similar other keywords you have discover during the keyword research. Never miss out on the opportunity to fill out these details, as this will optimize it for the submission sites.
Use the most relevant categories for your content and submit your content on a continuous basis. Most of the time, search engines display Wikipedia pages about some category, but blogs submitted to a category optimized through broad keyword well also show up in the search results.
You can always consult a professional marketing company like Medialinkers SEO Agency to help you out.
